We created an augmented reality app with Jaguar Land Rover to enhance their technician recruitment campaign and create visual interactions that apprentices could engage with on a personal level.
Jaguar Land Rover is synonymous with quality and when it comes to recruitment of their technicians, the bar is no lower than you would expect.
To engage with the tech generation, we created an app which not only allowed the user to customise their car by colour, style and even number plate, but also gave them the opportunity to explore under the bonnet and share with friends.
We even added a drive mode which “bumps” into real life objects such as coffee mugs and cans because what’s life without a little fun, right?
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