People have more to watch, play and visit than they have time for. We help attractions, broadcasters and event teams give them something to do, so they stay longer and come back.
The idea Let the audience step into the show they are watching
Your audience
Your audience can watch, play or scroll to something else at any moment. Whether they stay depends on what you give them to do.
We have made those moments with attractions, broadcasters, launch events and apps. Where people meet the story changes what they will give it: a visitor gives you two minutes standing up, a family on the sofa gives you a segment, and someone with your app gives you a few minutes a day, if you earn them.
One story, three screens
The idea at the top of this page, followed to one story. The characters are made once; the audience meets them differently on each screen.
Example Bolt, a small robot who has climbed out of a children’s show and needs help getting home.
At the venue
Bolt appears on a big screen beside whoever steps up to it.
On the sofa
Bolt joins the presenter in the studio, played live by a performer in motion capture.
In your hand
Bolt lives in an app, and every puzzle solved earns a part for his ship.
On television
CBBC’s Technobabble wanted to know what augmented reality is, how it works and where it is going. We answered by showing it, live.
A depth camera placed the presenter inside an augmented scene, streamed as it happened. She turned into a penguin and anything else we could think of on the day, and her avatar could move the scenery.
For a production team, that is a guest, a costume or a set that does not exist, performed live by a real person. Read the Technobabble story.
At the venue
At an attraction, a stand or a launch, people give you a few minutes on their feet. Three times we filled them with our clients.
| Project | What people did | What they took away |
|---|---|---|
| In the Footsteps of Kings | Scanned a poster board at a castle or abbey and met Jess the Jester, who set them a task such as firing a cannon. | A gold medal and a stamp on their map. |
| Nissan PART e-VAN | Posed at the van’s launch party in front of its screens and drew sparkles in the air with their hands. | A photo of themselves at the party. |
| A pharmaceutical company’s stand | Medical professionals put their own faces on performers in a 3D trapeze act. | A photo beside their character in augmented reality. |
An attraction for a whole county
Fife’s tourism board wanted families to visit more of its historic sites. Together with AliveLab, we made a free app that turns seven of them into one journey through time.
It won the 2019 Innovation Award at the UK Family Attraction Expo.
In the hand
An entertainment app is judged in its second week, not on its first day. What brings people back is something new to find.
With Craftis we built the app behind its children’s activity packs. Each code on a pack opens something new, from a minigame to colouring that comes to life, and the app is localised so more children can use it.
In CrossCountry’s JourneyMaker, puzzles earn points, points unlock parts for a train the child designs, and a new engine opens more journeys.
A character who guides people, a photo to take home or points to earn can sit beside the job your app or exhibit already does.
Explore GamificationHow we work
Still unsure of the idea? Start with a prototype you can put in front of an audience.
We agree with you what the audience should do, for how long, and what they leave with.
We build the key interaction first and test it with real people together.
Characters and worlds are made once, then fitted to each venue, studio or phone.
We support the opening or the recording, then add new things to find with you.
Case study
CrossCountry Journeymaker App
We partnered with CrossCountry Trains to create JourneyMaker, a free AR app packed with fun activities for young travellers. From...
Read the story
Case study
CBBC: Technobabble
They wanted to know all about Augmented Reality – what it is, how it works and what the future is – so they came to the right plac...
Read the story
Case study
Nissan: Part-e van
The world’s only augmented reality electric Part-E van – The ultimate party on wheels.
Read the story
What we use
Most entertainment work mixes several of these. We choose them with you once we know where your audience will meet the story.
Some things are easier to judge, buy or learn when they are in the room at the right size. Augmented reality puts them there through the camera of a phone or tablet, so people can walk round them.
Your training is built and you can see how people use it. Now you want them to finish it, and to go again for a better result. Gamification gives them a reason to.
A product still in design, a mechanism hidden inside a machine or a character that only exists as a sketch is hard to show with a camera. We model and animate it with you, so people can see what it looks like and how it works.
Some experiences are better shared. Location-based VR maps a room in your venue to a virtual world, so a group can walk through it at the same time and talk about what they find.
A building on a screen is a picture. Tied to the plot it will stand on, or to a printed marker, it becomes something people can stand in. GLME, our geolocation and marker framework, shows the right content when someone reaches a spot or points their phone at a marker, and lets you change it all from one system.
Some places cannot be visited yet, are too risky to practise in or are simply too far away. Virtual reality puts people inside them at full size, wherever they happen to be.
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Questions
Augmented reality on CBBC’s Technobabble, a game across Fife’s historic sites that won an innovation award, an augmented reality photo booth on Nissan’s PART e-VAN and apps that keep children entertained on train journeys and with activity packs.
Yes. The characters and world can be built once and shown in each place. Each screen asks something different of the audience, so we plan each one with you.
Give them something new to find. Points, parts to unlock, new activities and puzzles give a reason to open it again, and localising it lets more people pick it up.
Yes. We have worked alongside broadcasters, agencies and other studios, and fit in with the people already on the project.
Your idea
Tell us what you are trying to explain, launch or change in your sector. We will work out with you which medium suits it.
Other sectors
Most visitors see the obvious sights and miss the rest. We work with tourism organisations, councils and travel operators to give people something to explore before they go, on the way and when they arrive.
Some equipment is too big, too busy or too risky to practise on, and a page of instructions only gets people so far. We build training with you that staff, students and new starters can see, try and repeat.
Then let the screen join in. A toy, a book, a pack or a poster can come alive when someone points a phone at it, and together we make what appears.
Healthcare stories are told to patients, to clinicians and by the people who sell to them, and every word has to be right. Together, we turn approved science into something people can see, turn round and follow.
Industrial products are big, heavy and complicated, and the parts that matter are usually inside. We work with you to put them on a desk, in a browser or in a headset, opened up and working, wherever your buyers and your team are.
A photo cannot tell a shopper whether something will fit, suit them or go with their room, and a shopping centre has to give people a reason to make the trip. We work on both with you.
Your turn
Tell us the idea you are trying to explain, launch or change, and together we will find the right way to tell it.