Some places cannot be visited yet, are too risky to practise in or are simply too far away. Virtual reality puts people inside them at full size, wherever they happen to be.
The idea Let people walk round the new building before it is built
What it is
Virtual reality replaces everything a person can see and hear with a place we build with you. They can look round it, walk through it and pick things up, so they judge it, or learn in it, as they would the real thing.
Its pull is simple: it can take someone to any location or situation in seconds. A site that is not built yet. A procedure too dangerous to rehearse. A place on the other side of the world, or one that no longer exists.
That makes it a more creative way to explain and to inspire. People see the world from a new position, explore a real or imagined place, or go through a process first hand, and they remember it because they were there.
Entertain and educate
The place can be as real or as imagined as the idea needs. What matters is that the person inside it can look where they like, reach out and have the world respond.
Where it is used
The same headset can be a training ground, a showroom or a building site. Pick the one closest to your idea.
Training
Put your team inside the procedure they need to learn. They can repeat a dangerous, rare or expensive task until it is second nature, and nothing is damaged while they do.
Product
Preview how a product looks and works in different settings, sizes, colours and finishes, and change it while it is still cheap to change.
Buildings
Walk clients, planners and buyers through a development while it is still a drawing, so they understand the space the way they would on a site visit.
Healthcare
Visualise and demonstrate processes and procedures, down to the microscopic scale, for clinicians in training and for patients who need to understand their care.
Education
Bring a subject to life with 3D models and virtual field trips. Complex ideas are easier to grasp when you can walk round them.
Travel
Take people aboard a vehicle or to a destination in minutes, or back to how a place looked in the past.
Marketing
Give an audience something to do, not something to watch. Interactive promotions and product previews are remembered because people were in them.
Games
Real or imagined places to visit, alone or with other players in the same virtual space.
More than a picture
Being transported somewhere by sight alone is impressive, and it is the least of it. An experience feels real when more than one sense agrees that it is.
So we built our own multi-sensory system, EEVR (enhanced environment virtual reality). It adds sound that comes from the right direction, seats that move, things you can feel and scents released on cue. EEG monitoring shows how people respond while they are inside.
How we work
We form a detailed creative plan with you. Working out the problem and how to solve it is one of our favourite parts of a project.
Our designers, 3D modellers and animators build the place and what happens in it, and involve you at every step.
Our developers build the application and test it thoroughly with you before it goes to the people it is for.
We keep it running and up to date after launch, and add to it with you when you want it to do more.
Where it runs
We choose the platform with you once we know who the experience is for and where they will meet it.
Applications and 360 films for standalone headsets and smart devices, and versions cut for social channels.
A full installation with EEVR motion chairs, scent, touch and EEG monitoring. It is at its best on a stand, where people queue to try it.
Free-roam experiences for groups who walk round the same space together.
Travel & Tourism
Delta Airlines
A fully immersive virtual reality experience including virtual reality cookie that you can pick up and even smell (it’s about as c...
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Healthcare
Ferinject® Mixed Reality Experience
Ferinject® needed a clearer way to explain a complex product story in a busy event setting. This concept used a simple three-stage...
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Industrial
360 Web Tours in VR
It is now easier than ever to create an interactive tour online. Users can explore locations and interact to learn more about spec...
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Questions
Training, previews of products and buildings, healthcare, education, travel, marketing and games. The projects on this page show some of them.
We build for standalone headsets, for phones and for full installations at events and exhibitions. We choose the hardware with you once we know who will use it and where.
EEVR stands for enhanced environment virtual reality. It is our own system that adds spatial audio, motion, touch, scent and EEG monitoring to what people see, and it suits events and exhibitions best.
Yes. Several people can share one virtual space and see each other in it. For venues and attractions, where a group walks round the same space, see Location-Based VR.
Yes. Tell us the problem and we will work through it with you. Sometimes the answer is augmented reality, a browser experience or a film, and we will say so.
Your idea
Tell us what you are trying to explain, launch or change. We will work out with you whether this is the right medium for it.
Also in Immersive Experiences (XR)
Some things are easier to judge, buy or learn when they are in the room at the right size. Augmented reality puts them there through the camera of a phone or tablet, so people can walk round them.
Some experiences are better shared. Location-based VR maps a room in your venue to a virtual world, so a group can walk through it at the same time and talk about what they find.
Plenty of people will not install an app to look at one product. WebXR runs 3D and augmented reality in the browser they already have, so a link, a printed code or a button on your product page is all it takes.
A building on a screen is a picture. Tied to the plot it will stand on, or to a printed marker, it becomes something people can stand in. GLME, our geolocation and marker framework, shows the right content when someone reaches a spot or points their phone at a marker, and lets you change it all from one system.
Your turn
Tell us the idea you are trying to explain, launch or change, and together we will find the right way to tell it.