Need one shoot to reach every market and every viewer?
Booking the presenter again for every language is slow, so most films only ever reach one market. With AI-assisted production, one consented recording becomes a version for every language and, when it helps, for every viewer.
The idea Our message has to reach people when we are not in the room
Try it yourself
One master, many versions
A worked example, not a client film: the welcome film for a visitor attraction, recorded once in English. Choose a version, then change it.
“Welcome. The tour starts on your left. Allow about an hour, and ask any of our guides if you would like to see the archive.”
Every version below comes from this one recording: only the words and the voice are made again.
- Language
- Five here: English, Spanish, German, French and Japanese
- Viewer
- By name, or by role
- Length
- 15, 30 or 60 seconds
Editing version 01
Language
Viewer
Length
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“Welcome, Ana. The tour starts on your left.”
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“Bienvenido, y gracias por traer a su clase. La visita empieza a su izquierda, y la cafetería abre hasta las cinco.”
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“Willkommen zurück. Schön, Sie wiederzusehen. Der Rundgang beginnt links von Ihnen. Planen Sie etwa eine Stunde ein und fragen Sie einen unserer Guides, wenn Sie das Archiv sehen möchten.”
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“Bienvenue, Ana. La visite commence sur votre gauche, et le café est ouvert jusqu’à 17 heures.”
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“ようこそ。クラスの皆さんと来てくださり、ありがとうございます。ツアーは左手から始まります。”
What it is
Generative AI, directed by people
Synthetic media means using generative AI in production: to localise a film, tailor it to the person watching or finish it faster.
If you make film or immersive video for several markets, that changes what one shoot can do. The same presenter can speak five languages, and a film can change with whoever is watching it.
Our production team has made immersive work since 1995 and stays in charge of the brand and the creative direction with you. The AI takes on the slow, repetitive work that used to put multilingual or personalised immersive video out of reach.
What it does
Where AI helps, and where people decide
| Job | What the AI does | What stays with people | Pairs with |
|---|---|---|---|
| Voice cloning and dubbing | One consented recording of a presenter becomes the same performance in other languages, in their own voice. | Casting, direction and sign-off. You review every language with us before release. | |
| 360 and 8K 3D post-production | Clean-up, stitching and generated detail on spherical and 8K 3D footage. | The framing, the edit and every creative call. | |
| Films personalised to each viewer | A film assembles itself around each viewer’s name, language, region or product, so one production covers thousands of versions. | Every variable and every line it can say, agreed with you. |
Our commitments
Where we draw the line
A synthetic voice or face only works if the person it belongs to, and the people watching, trust how it was made. These commitments come with every project.
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Consent
We clone a voice or likeness only with the explicit, recorded consent of the person it belongs to, and only for the uses they agreed to.
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Ownership
You own the assets we make together. A new use of someone’s voice or likeness means asking them again.
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Disclosure
We tell audiences when what they see or hear has been synthesised, and agree with you how before production starts.
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Saying no
If a brief asks for something we think crosses a line, we will say so, and we will not make it.
Where it is used
Made for films that have to travel
It helps most where one film has to work in many places.
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Entertainment
A broadcaster or an attraction localises an immersive film for every territory it ships to, without recording the talent again.
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Travel and tourism
A destination tour narrated in each visitor’s own language, by the same guide in the same voice.
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Consumer
A campaign that greets each viewer by name and swaps in the right product, region and offer as it plays.
How we work
From one shoot to every version
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Plan the versions together
We start with the markets, languages and viewers you need to reach, and plan one shoot with you that serves them all.
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Record once, with consent
We record the presenter once, with written consent for each use, and agree with you how audiences will be told.
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Make and review every version
We make each version and you review it with our production team before release. The finished assets are yours.
Questions
Good to know
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What is synthetic media production?
Film and immersive video made or adapted with AI-assisted tools: cloned voices for dubbing, faster 360 and 8K 3D post-production and films that change with each viewer. Our production team directs it with you.
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How does AI localisation work?
We record a presenter once, with their consent, and generate the same performance in other languages in their own voice. One shoot then serves many markets without booking the talent again.
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Do you need consent to clone a voice or likeness?
Yes, always: explicit, recorded consent from the person it belongs to, and only for the uses they agreed to. We also tell audiences when content has been synthesised.
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Can it be used in 360 and immersive video?
Yes. AI-assisted tools handle clean-up, stitching, added detail and localisation in our spherical and 8K 3D pipelines, alongside 360 Video Production and Apple Immersive Video.
Your idea
Talk it through with us
Tell us what you are trying to explain, launch or change. We will work out with you whether this is the right medium for it.
Also in Immersive AI
Other ways to tell it
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AI Video Avatars & Digital Humans
Your message keeps changing, your audiences speak different languages and nobody wants another day in the studio. An AI video avatar is a presenter made once who reads each new script, in each language you need.
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Conversational AI Characters
A character in augmented or virtual reality can stand beside your visitors, hear their questions and answer out loud. It knows where it is standing and what they asked a minute ago, so its answers fit the moment.
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AI-Driven Training Simulations
A rehearsal written once stops teaching after a few runs. An AI training simulation changes the situation every time, plays the other person and scores how your team handled it.
Your turn
What’s your idea?
Tell us the idea you are trying to explain, launch or change, and together we will find the right way to tell it.