AI-Accelerated Synthetic Media

More languages and more versions from one shoot

Synthetic media means using generative AI in production: to localise a film, tailor it to a viewer, or finish it faster. If you make immersive video for several markets on tight schedules, that changes what one shoot can do. The same presenter can speak five languages. A 360 sequence can be finished in days rather than weeks. A film can adapt to whoever is watching it.

Our production teams have made immersive content since 1995, and they stay in charge of the brand and the creative direction. The AI takes on the slow, repetitive work that used to make multilingual or personalised immersive video too expensive to bother with.

What we can speed up

360 and immersive video. AI-assisted clean-up, stitching and generated detail cut the post-production time on spherical and 8K 3D footage. See 360 video production.
Voice cloning and dubbing. One consented recording of a presenter can be turned into many languages, with the same voice and delivery in each. This pairs with our AI video avatars.
Personalised video. A film can assemble itself around the viewer's name, language, region or product, so one production covers thousands of versions. This is part of our immersive AI work.

Localise or personalise your next production

Tell us which markets, languages or audiences you need to reach and we will explain what AI-assisted production can do for that brief.

Talk to our team

Where broadcast-style clients use it

The first to benefit are clients producing immersive media at scale. A broadcaster or an attraction can localise an immersive film for every territory it ships to without re-recording the talent. Travel brands can narrate a destination tour in each visitor's own language, and a consumer campaign can greet every viewer by name and swap in the right product, region and offer as it plays.

This work sits alongside our 360 video production, Apple Immersive Video and brand-owned AI video avatars, for clients in entertainment, travel and tourism and consumer sectors.

Used responsibly: consent, ownership and disclosure

A synthetic voice or likeness only works if the people involved and the audience trust how it was made. We clone a voice or likeness only with the explicit, recorded consent of the person it belongs to, and only for the uses they have agreed to. You own the resulting assets. We tell audiences when content has been synthesised. And if a brief asks for something we think crosses a line, we will say so.

Frequently Asked Questions

Want to learn more? Get in touch

Video and immersive media made or adapted with AI-assisted tools. In practice that means cloning a consented voice for dubbing into other languages, speeding up 360 and immersive post-production, and building films that adapt to each viewer. Our production team directs all of it.

We take one consented recording of a presenter and generate the same performance in other languages, keeping their voice and delivery. One shoot then serves many markets without re-booking the talent, which is what makes localised immersive video affordable.

Yes, always. We clone a voice or likeness only with the explicit, recorded consent of the person, and only for the uses they have agreed to. You own the resulting assets, and we tell audiences when content has been synthesised.

Yes. We use AI-assisted tools in our spherical and 8K 3D pipelines for clean-up, added detail and localisation, so an immersive sequence can be finished and translated faster. It works alongside our 360 video production and Apple Immersive Video, and the craft behind them stays the same.