Want shoppers to be sure before they buy?
A photo cannot tell a shopper whether something will fit, suit them or go with their room, and a shopping centre has to give people a reason to make the trip. We work on both with you.
The idea Let shoppers put the sofa in their own room before they order
The problem
A photo cannot answer what a shopper needs to know.
Online
It is easy to find and buy almost anything, and hard to judge it. Without trying it on or standing it in the room, a shopper is left to guess.
In town
The same convenience means fewer people make the trip, so a shopping centre has to offer something a screen at home cannot.
Together
Augmented and virtual reality, 3D and the web answer both when they are built round the shopper’s real question. We work that out with you first, and can test the answer with a quick prototype.
Try it at home first
Move the sofa before it is delivered.
The idea above, as a shopper would meet it. Imagine the drawing is your living room, then change the sofa and see what a product photo leaves out.
Example A drawn living room. The measurements are examples too.
What you now know
10 cm clear of the radiator
It clears the radiator by only 10 cm. It sits centred under the picture.
You have also seen the sage linen against your own wall and floor, not on a studio backdrop.
Finish
Size
Spot
On a phone the same preview runs through the camera, in the real room. WebXR does it in the browser, with no app to install.
Try before you buy
On their face, in their hand, on their floor
A product preview puts a 3D version of the item where the shopper will use it, at the right size, to turn and change before anything is made or delivered.
Personalised products gain the most, because there is no finished one to photograph. With Case Station, shoppers design their own phone case and see it on a phone before they order, in store or on their mobile.
What shoppers checked in our projects
| Project | What the shopper tries | Where it runs |
|---|---|---|
| Zoggs | Swimming goggles on their own face, in each colour | Phone app and browser |
| Millenium Mats | Their own artwork on a floor mat, at real size, on their floor | Phone app |
| Andersen EV | More than 240 colour combinations of a charge point, on their own wall | Browser |
| Evonic Fires | An electric fire, lit and in their finish, on the wall where it will hang | Browser, shown by the sales team |
Bring them in
Give people a reason to make the trip
For a Christmas campaign with JLL at the Broadway Shopping Centre in Bexleyheath, we laid a trail of printed floor markers. Scanned with a phone or tablet, each one brought out a life-size 3D penguin leading children to Santa’s Grotto, and a letter of a magic word.
Every marker opened a short game, and finishing the trail could earn a prize draw entry or a discount code. The centre had something no website could offer.
- 12% more visitors to Santa’s Grotto during the six-week trial
- 20+ shopping centres where MyMall went on to run, with British Land
- 2015 Judges’ Choice for Innovation at the Purple Apple Marketing Awards
Campaigns people join
Something to play, not something to scroll past
The ones that work give people a task, a game or a place to explore, and a real reason to take part.
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In the feed
Fred Perry followers opened a portal from their Facebook feed, with no app, onto the black and gold courts of the brand’s tennis championship.
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On the pack
Packaging that opens into 3D animation or a competition under a phone gives a product on a crowded shelf a reason to be picked up.
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With a reward
A prize draw, a discount code or a competition entry at the end gives people a reason to finish, and to come back to the shop.
Sell the experience
Let them sit in it before they book
Some things are bought for the experience: a house, a car, a flight, a holiday. Virtual reality lets someone try it from a showroom or their own home.
For Delta Airlines, people sat in new cabins at events, reached out to touch them and picked up a fresh cookie they could smell.
After the till
The product keeps explaining itself
Augmented reality is as useful after the sale. Point a phone at the product and it shows the customer, on the object itself:
- how to put it together
- how to use it
- how to find and fix a fault
Some products carry the experience inside them. DiscovAR colouring books come to life under a tablet once a child has coloured the page.
How we work
From your product to the shopper’s phone
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Find the hesitation
We find with you the moment a shopper hesitates, and agree what they need to see.
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Make it in 3D
Our 3D artists work from your CAD files, photographs or the product itself, with every option set up.
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Put it where shoppers are
We build it into your website, an app, a social channel or the shop floor, and test it with you on real phones.
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Keep the range current
We add products with you as the range changes, and keep it working as phones update.
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Case study
Delta Airlines
A fully immersive virtual reality experience including virtual reality cookie that you can pick up and even smell (it’s about as c...
Read the story
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Case study
Zoggs AR Virtual Try-On
Augmented Reality for Swimwear: Enhancing the Try-On Experience for Zoggs!
Read the story
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Case study
Andersen Charge Points WebXR
Andersen EV using the power of WebXR to display customised EV charge points, driving sales and consumer satisfaction.
Read the story
What we use
The mediums that fit
Most of the retail stories we tell together use one or two of these.
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Augmented Reality Development
Some things are easier to judge, buy or learn when they are in the room at the right size. Augmented reality puts them there through the camera of a phone or tablet, so people can walk round them.
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WebXR
Plenty of people will not install an app to look at one product. WebXR runs 3D and augmented reality in the browser they already have, so a link, a printed code or a button on your product page is all it takes.
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3D Modelling and Animation
A product still in design, a mechanism hidden inside a machine or a character that only exists as a sketch is hard to show with a camera. We model and animate it with you, so people can see what it looks like and how it works.
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Gamification
Your training is built and you can see how people use it. Now you want them to finish it, and to go again for a better result. Gamification gives them a reason to.
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14 April 2026
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Apple Immersive Video Production: Harmony’s Guide to 8K 3D VR Content
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Questions
Good to know
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Can shoppers try a product without downloading an app?
Yes. With WebXR a 3D product opens in the browser from a link on your product page, and on a phone it can be placed in the room. Andersen EV and Evonic Fires work this way, and Zoggs has both an app and a browser version.
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What do you need from us to make a product in 3D?
CAD files if you have them, otherwise the product itself or good photographs. Andersen EV supplied CAD files, and for Evonic Fires we used photogrammetry. We set up every colour and option with you.
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Can it work in a shopping centre or a store?
Yes. MyMall ran as a trail of printed floor markers through a shopping centre, each one opening a 3D character and a short game on a phone or tablet. Case Station used an in-store platform beside its mobile app.
Your idea
Talk it through with us
Tell us what you are trying to explain, launch or change in your sector. We will work out with you which medium suits it.
Other sectors
Who else we work with
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Travel & Tourism
Most visitors see the obvious sights and miss the rest. We work with tourism organisations, councils and travel operators to give people something to explore before they go, on the way and when they arrive.
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Training & Education
Some equipment is too big, too busy or too risky to practise on, and a page of instructions only gets people so far. We build training with you that staff, students and new starters can see, try and repeat.
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Consumer
Then let the screen join in. A toy, a book, a pack or a poster can come alive when someone points a phone at it, and together we make what appears.
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Entertainment
People have more to watch, play and visit than they have time for. We help attractions, broadcasters and event teams give them something to do, so they stay longer and come back.
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Healthcare
Healthcare stories are told to patients, to clinicians and by the people who sell to them, and every word has to be right. Together, we turn approved science into something people can see, turn round and follow.
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Industrial
Industrial products are big, heavy and complicated, and the parts that matter are usually inside. We work with you to put them on a desk, in a browser or in a headset, opened up and working, wherever your buyers and your team are.
Your turn
What’s your idea?
Tell us the idea you are trying to explain, launch or change, and together we will find the right way to tell it.