Insights
A place where we share our industry insights, expert perspectives, latest discoveries and interests in the digital world!
Planning an AR project? Browser-based AR can do more than you might think
Browser-based AR is no longer limited to simple 3D previews. This article looks at how modern web-based AR can support custom UI, animation, interactive content, product configurators, campaign experiences and richer customer journeys without starting from an app store download.
Does your AR experience really need an app?
Many AR experiences lose people before they even begin because the route in asks too much of the user. This article looks at why browser-based AR can be a better starting point for campaigns, product demos, packaging, events and customer experiences, especially when quick access matters.
How AR Apps Help You Measure Products Quickly and Accurately
Whether you’re exploring ancient ruins, learning about local wildlife, or simply seeking an elevated outdoor adventure, AR trail-based apps are quickly becoming the next frontier in both outdoor recreation and technology.
How AR is cutting costs and protecting revenue through smarter machinery maintenance
Augmented reality is helping businesses reduce machinery downtime, lower maintenance costs and improve operator support. By delivering guided troubleshooting, training and maintenance instructions at the point of need, AR can reduce engineer call-outs, improve consistency and help protect revenue.
Engineering Efficiency: The OpenXR Technical Workflow in Unity
OpenXR is reshaping how XR experiences are built in Unity, replacing hardware-specific workflows with a unified, efficient development model. From action-based input and shared rigs to advanced extensions and faster testing, Harmony Studios uses OpenXR to reduce complexity, cut technical debt and deliver robust cross-platform solutions for enterprise clients.