Insights

A snapshot of our industry insights, expert perspectives and the latest discoveries from the world of immersive technology.

Jul 13, 2026 · 9 min read

Walk the building before it exists

A browser-based tour of a site that doesn't exist yet, built from your existing models and drawings, lets stakeholders explore it, plan for safety and commit before construction starts.

Jul 1, 2026

Introducing RVeal: AR your audience opens from a link

The app download is where most AR campaigns lose their audience. RVeal removes it: web-based AR your audience opens straight from a link, with nothing to install.

Apr 14, 2026

How AR Apps Help You Measure Products Quickly and Accurately

Whether you’re exploring ancient ruins, learning about local wildlife, or simply seeking an elevated outdoor adventure, AR trail-based apps are quickly becoming the next frontier in both outdoor recreation and technology.

Mar 24, 2026

How AR is cutting costs and protecting revenue through smarter machinery maintenance

Augmented reality is helping businesses reduce machinery downtime, lower maintenance costs and improve operator support. By delivering guided troubleshooting, training and maintenance instructions at the point of need, AR can reduce engineer call-outs, improve consistency and help protect revenue.

Mar 17, 2026

Engineering Efficiency: The OpenXR Technical Workflow in Unity

OpenXR is reshaping how XR experiences are built in Unity, replacing hardware-specific workflows with a unified, efficient development model. From action-based input and shared rigs to advanced extensions and faster testing, Harmony Studios uses OpenXR to reduce complexity, cut technical debt and deliver robust cross-platform solutions for enterprise clients.

Mar 11, 2026

How Much Does an LBVR Experience Cost to Build?

How much does an LBVR experience cost to build? The answer depends on far more than headset choice. This article explores the main cost drivers behind location-based VR, including content scope, space, hardware, multiplayer systems, testing, deployment and ongoing operational considerations.

Mar 6, 2026

LBVR ROI explained: throughput, pricing, and realistic revenue modelling

If you’re selling LBVR as a standalone ticket, the numbers that matter are simple: how long your slot really is, how many guests you can run per session, what you charge, and how often you can keep slots filled. This guide breaks down the maths with a practical example and a quick calculator you can use to test your own assumptions.

Feb 25, 2026

How Does LBVR Work?

Location-based VR (LBVR) unlocks immersive, multi-user experiences that go far beyond traditional virtual reality. In this guide, Harmony Studios explains the core systems — including shared tracking maps, untethered headsets, network synchronisation and scalable arena design — that make high-capacity LBVR attractions possible, engaging and commercially viable.

Feb 20, 2026

The Rise of Free-Roam VR: Revolutionising Immersive Attractions

Free-roam VR is transforming location-based entertainment, enabling fully untethered, multi-user experiences within mapped physical arenas. Discover how the technology works, the space required, and why forward-thinking venues are investing in immersive attractions powered by Harmony Studios.

Feb 12, 2026

The Benefits (and Reality) of WebAR: Frictionless Immersion

Tired of high bounce rates on your AR campaigns? Discover why Web-based Augmented Reality is revolutionising the way agencies and businesses connect with customers—no app store required.