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When a flat screen is not enough

Some things only make sense at full size, around you or in the place they belong. Follow one idea through five ways augmented and virtual reality can make it a story.

The idea Let people walk round the new building before it is built

Scroll to see all five

01 Augmented reality

See it in your own space

Point a phone at a table and the building appears on it as a scale model, with the labels, options and finishes you want people to explore. Web AR runs without an app, so there is nothing to download first.

Explore Augmented Reality Development

02 Virtual reality

Step into the right surroundings

When the room you are in is the wrong place to judge it, we design the right one with you. A headset replaces everything around the building, so the street or hillside it is planned for can be wherever the visitor is.

Explore Virtual Reality Development

03 Location-based VR

Share it with a crowd

Free-roam VR for venues and attractions, with several people inside at once. Everyone is tracked in the same space, sees the same world and walks round the same building together.

Explore Location-Based VR Development

04 In the browser

Open it from a link

The same experience runs in a browser tab. Share a link, scan a code or embed it in a page and it works on a phone, a laptop or a headset with no app store in between.

Explore WebXR

05 Geolocation and markers

Anchor it to a place

Our geolocation and marker framework ties the building to the plot where it will be built, or to a printed marker. Walk to the plot and hold up the phone: the same idea, now a story people can stand in.

Explore GeoLocation and Marker Experience (GLME)

Your turn

What’s your idea?

Tell us the idea you are trying to explain, launch or change, and together we will find the right way to tell it.