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Does your AR experience really need an app?

Why browser-based AR can be a better starting point for campaigns, product demos, packaging, events and customer experiences

Many AR experiences lose people before they even begin because the route in asks too much of the user. This article looks at why browser-based AR can be a better starting point for campaigns, product demos, packaging, events and customer experiences, especially when quick access matters.

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Does your AR experience really need an app?

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Browser-based AR: a practical guide for brands and customer experiences

Browser-based AR: a practical guide for brands and customer experiences

How web-based augmented reality can make immersive experiences easier to access, easier to measure and easier to use across real customer journeys.