01 Capture
Capture what people do inside the idea
An augmented or virtual reality experience we build with you can record where people look, what they choose, how long they stay and where they get stuck.
Is what you launched working?
Once your idea is live, you need to know how people use it and what to change. Follow one idea from the first moment someone uses it to the story its numbers tell.
The idea A virtual reality training experience for our teams
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02 Transfer
Your data is sent and stored securely
Events leave the device encrypted and are stored on infrastructure we manage, with access limited to the people you choose.
03 Measure
The numbers you agreed at the start
We agree the measures with you at the start: completion, dwell time, scores, drop-off and comparisons between groups, sites or versions. The raw events become those numbers.
04 Report
The story your numbers tell
Scheduled reports arrive in your inbox and dashboards stay live. They show how your idea is doing, so we can decide together what to change.
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What else could your idea need?
Reporting is one of the things we build with you around an idea once it is live. Here is what else we could add, using the same training experience as the example.
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Gamification
Give people a reason to come back
Gamification takes the parts of games that keep people playing, such as points, levels, leaderboards and things to collect, and builds them into something that is not a game: a training course, a learning app or a loyalty scheme. We start with the behaviour you want to see more of, then choose with you the few mechanics that reward it.
In the training experience Levels and scores give people a reason to finish a module, and to practise again for a better result.
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Artificial Intelligence integration
Let it see, understand and create
AI is software that does jobs we used to need a person for: recognising a product, understanding a sentence or spotting a pattern in thousands of records. We build it with you into apps, headsets and web systems, inside the experience people already use.
In the training experience It could recognise the kit a trainee points at, or find the steps where most people hesitate.
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Web systems
Change it once, on every device
Most apps and experiences need a system behind them. It holds the content, decides who can log in and keeps the data people create. We design it with you so that people with no technical background can run it.
In the training experience It is where you add a module, give a new starter access and see who has finished what.
Explore Web systems
Your turn
What’s your idea?
Tell us the idea you are trying to explain, launch or change, and together we will find the right way to tell it.