Insights
A snapshot of our industry insights, expert perspectives and the latest discoveries from the world of immersive technology.
Dec 12, 2017
The Golden Rules for VR Design
Want to design for augmented or virtual reality? A little unsure about the do’s and don’ts of the technologies? Have no fear! Our in-house designer, Sophie explains her top tips for VR design.
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Nov 23, 2017
How Much Does Augmented Reality Cost?
Managing Director, Jason Higgins explains the burning question on everyones mind when it comes to augmented and virtual reality content creation.
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Nov 10, 2017
Understanding Augmented and Virtual Reality
Our bite sized guide will help you get to grips with augmented, virtual and mixed reality – what they are, how they work and how they’re viewed.
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Oct 5, 2017
The Augmented Reality Revolution
So, whats the deal with augmented reality? Is it here to stay or is it just another fleeting phase in the technology timeline? Hear our thoughts….
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Oct 5, 2017
How Augmented Reality Is Helping Us Do More With Less
We explain how to use digital realities to improve time, resource and cost efficiency in regards to product training and troubleshooting.
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Oct 4, 2017
5 Augmented Reality Apps All Business Owners Should Know About
Augmented Reality is transforming industries. The uses for the technology are fast expanding and business owners need to be able to adapt and utilise it if they want to stay competitive.
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Oct 4, 2017
Apple vs Google: AR Kit vs AR Core
Who will come out on top? Google and Apple have both launched their competing AR development platforms this year and are going head to head in a battle for who can bring AR to the masses.
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Sep 28, 2017
Stories That Come To LIFE!
Our latest venture with Mardles has launched! This set of exciting, interactive story books come to life in augmented reality using smart phones and tablets. Story time will never be the same again!
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Sep 28, 2017
Spatial Sound in VR
It’s easier to trick the brain into creating an audible illusion of an environment than it is to trick the brain into seeing a believable image. This is why the virtual reality industry puts such a strong focus on creating jaw dropping visuals and overlooks advancing realistic sound simulation technology.
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Sep 14, 2017
VR Sickness: What it is and How to Stop It
An aspect of virtual reality we discovered many years ago, is the effect of motion sickness and the restrictions it creates when building great experiences with headset based Virtual Reality. Motion sickness itself occurs for several reasons and each needs a targeted solution to create a flawless outcome.
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