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Insights

Industry insights, expert perspectives and the latest discoveries from the world of immersive technology.

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75 insights

Artificial Intelligence and Augmented Reality Combine in Children’s Toy Products

11 Jan 2023 · 7 min read

Artificial Intelligence and Augmented Reality Combine in Children’s Toy Products

“Mardles” Artificial Intelligence (AI) Augmented stickers launching in Summer 2023 Mardles, the award-winning Augmented Reality children’s toy brand, are launching the most exciting addition to their...

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What is AR, XR, MR and VR? Stripping back the World of Digital Reality and the Metaverse. Augmented, Mixed, Virtual and eXtended defined.

21 Nov 2022 · 5 min read

What is AR, XR, MR and VR? Stripping back the World of Digital Reality and the Metaverse. Augmented, Mixed, Virtual and eXtended defined.

People in the Tech Industry shouldn’t be able to make up the names or acronyms for things they invent – it should be a law. It is hard enough to describe a set of visual technologies witho...

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The Perks of using Virtual Reality to Train Employees

10 Aug 2021 · 4 min read

The Perks of using Virtual Reality to Train Employees

Covid-19 has affected businesses in many ways throughout the past year, however, training is one area that should not have been! With an inc...

Kieran Sawyer Kieran Sawyer Read
Augmented Reality and Remote Training

3 Nov 2020 · 3 min read

Augmented Reality and Remote Training

  Companies providing products and services require the ability to train and support staff. This is to obtain high standards of safety, effi...

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3 Minute Read: What’s New in AR?

24 Jun 2019 · 5 min read

3 Minute Read: What’s New in AR?

AR has never evolved quicker than it has this year. New developments in the technology are opening up a multitude of opportunities which wer...

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Miss Alternative World – Relive the Night in VR!

8 Nov 2018 · 4 min read

Miss Alternative World – Relive the Night in VR!

We had the pleasure of live streaming and filming backstage in 360 at this year’s iconic Miss Alternative World pageant at Shakespeare...

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VR Cinema Is Here! Play synchronised VR across multiple headsets

15 Mar 2018 · 4 min read

VR Cinema Is Here! Play synchronised VR across multiple headsets

Mobile VR is often the go-to option for brands wanting user friendly and short-form VR experiences, however, until now it has been difficult...

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Sorry Mark Zuckerberg, the world isn’t ready to buy into FaceBook VR (yet)

7 Feb 2018 · 6 min read

Sorry Mark Zuckerberg, the world isn’t ready to buy into FaceBook VR (yet)

FaceBook Spaces is sparking a lot of conversation around the future of social and the role of VR. Hear our thoughts after testing their late...

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The Golden Rules for VR Design

12 Dec 2017 · 9 min read

The Golden Rules for VR Design

Want to design for augmented or virtual reality? A little unsure about the do’s and don’ts of the technologies? Have no fear! Ou...

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How Much Does Augmented Reality Cost?

23 Nov 2017 · 7 min read

How Much Does Augmented Reality Cost?

Managing Director, Jason Higgins explains the burning question on everyones mind when it comes to augmented and virtual reality content crea...

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Understanding Augmented and Virtual Reality

10 Nov 2017 · 7 min read

Understanding Augmented and Virtual Reality

Our bite sized guide will help you get to grips with augmented, virtual and mixed reality – what they are, how they work and how they&...

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