Insights

Augmented Reality: Transforming Engagement and Learning at Pharma and Healthcare Events

Discover how Augmented Reality (AR) is revolutionising pharmaceutical and healthcare events, enhancing understanding of complex information and creating visually exciting learning experiences. Explore its key benefits and practical applications for impactful engagement.

Decoding the Digital Overlay: A Guide to AR Tracking Technologies

This article provides a clear and detailed guide to the various AR tracking technologies that enable immersive augmented reality experiences. From marker-based tracking to advanced techniques like SLAM and hand tracking, we explore how AR understands and interacts with the real world.

Driving engagement: Benefits, Uses, and Costs of VR for Pharma & Healthcare

Discover how Virtual Reality (VR) is revolutionising pharmaceutical and healthcare events, from enhancing learning through immersive simulations to creating impactful product launches. This article explores the key benefits, practical applications, and essential cost considerations for leveraging VR to drive engagement and achieve a strong return on investment.

Generative AI: Revolutionising the Creation of AR and VR Experiences

Niantic's Spatial SDK

Niantic's Spatial SDK, formerly known as Lightship, empowers developers to craft groundbreaking augmented reality (AR) experiences that seamlessly blend the digital and physical worlds.