An interactive educational experience created to explain how Alzheimer’s disease affects the brain and how those physical changes can influence memory and communication.
The experience takes users inside the brain, moving from a healthy neuron through the development of amyloid plaques and tau tangles, before showing how these changes disrupt communication between brain cells.
Complex biological processes are broken down into a clear visual journey, helping users understand what is happening at a cellular level and how this can translate into the symptoms experienced by patients.
The experience combines 3D visualisation, animation and interaction to make a difficult subject easier to explore and understand.
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