Helping a global swim brand create a more confident and engaging online shopping experience through augmented reality.
We partnered with Zoggs to develop a cross-platform AR virtual try-on experience for its Predator and Predator Flex goggle ranges. By delivering both a mobile app and a browser-based web solution, we helped bring product discovery closer to the customer, making it easier to explore styles, visualise fit, and shop with greater confidence.
The challenge
Zoggs is a globally recognised performance swim brand, founded in Australia in 1992 and now distributed in more than 50 countries across the UK, Europe, South East Asia, China and the USA.
As with many ecommerce experiences, one of the biggest barriers to purchase was confidence. Shopping for swim goggles online makes it difficult for customers to judge how a product will look when worn, whether the style suits them, and how the range compares visually across different options.
Without the ability to try products on physically, customers are left making decisions with limited context. That uncertainty can lead to hesitation, weaker product engagement, and a less satisfying online buying journey.
Zoggs wanted to solve this by giving customers a more interactive way to explore its Predator and Predator Flex goggles before purchase, without needing to visit a store.
Our approach
To bridge the gap between physical retail and online shopping, we designed and developed an augmented reality try-on experience that allowed users to see Zoggs goggles on their own face in real time.
The solution was built to work across both mobile and web, giving Zoggs the flexibility to offer a richer digital product experience through multiple customer touchpoints.
Using Unity’s AR Foundation, we created a mobile AR application that enabled users to try on different goggle styles and colourways through a responsive, immersive interface. Alongside this, we developed a bespoke web-based AR experience, allowing customers to access the try-on journey directly through their browser without downloading an app.
To support both platforms, our 3D team created high-quality digital twins of the Predator and Predator Flex ranges, ensuring the products looked accurate, premium, and consistent wherever the experience was used.
What we delivered
We worked closely with Zoggs to deliver a connected AR solution that combined product accuracy, technical performance, and ease of use.
Mobile AR application
Built using Unity’s AR Foundation, the mobile app provided a real-time virtual try-on experience designed to feel smooth, intuitive, and visually convincing.
Web-based AR try-on
To expand accessibility, we also developed an app-free web experience that allowed users to launch the try-on feature directly from their browser, reducing friction and broadening reach.
Realistic 3D product models
Our 3D artists created detailed digital versions of the Predator and Predator Flex goggles, including colour variations, built for use across both mobile and web environments.
Cross-platform consistency
The experience was designed to feel joined up across platforms, giving Zoggs a flexible digital toolset rather than a one-off AR feature.
User-focused design
The interface and interaction flow were kept simple and accessible, helping users move quickly from browsing to try-on without unnecessary complexity.
The outcome
The final solution gave Zoggs a more engaging and forward-looking way to present its products online.
By introducing virtual try-on across both app and web, the brand was able to offer customers a clearer sense of style and visual fit before purchase. This helped reduce uncertainty in the buying journey, support stronger purchase confidence, and create a more interactive ecommerce experience around key product lines.
For Zoggs, the project demonstrated how AR can do more than create novelty. When applied well, it can solve a real ecommerce challenge and make product discovery more useful, accessible, and commercially effective.
Key project highlights
Cross-platform AR virtual try-on for mobile and web
Bespoke web-based experience with no download required
Realistic 3D models of the Predator and Predator Flex ranges
Improved digital product visualisation for online customers
A more interactive and confidence-led ecommerce journey
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