Using Spark AR, we created an experience for followers of Fred Perry that transported them onto the iconic black and gold tennis courts that hold the annual Fred Perry championships.
To use this micro VR experience users simply launched the experience from their Facebook news feed (no app required) and the Fred Perry laurel wreath would initialise in their real world space using their device camera. When users walked through the portal they found themselves standing on the courts where they could view some of Fred Perry’s greatest sporting achievements and could shake a vending machine to dispense personalised tennis balls.
Users could also flip the camera and take their own Fred Perry selfie and post online for the chance to win an exclusive competition.
