In recent years the health care industry has become very personalised. The general public are taking health and fitness into their own hands and are using online resources and mobile apps to monitor their health, find new health products and learn about how they can improve their well being.
This is why it is of great benefit for health and fitness brands to incorporate internal product information and related resources straight into their customer experience.
We created an app with Parker Williams for a range of nutritional proteins made by Glaxo Smith Kline that was activated by the product packaging and displayed product information, an expanded range, product comparisons and advice all in one convenient place.
The results were not only visually impressive, informative and interactive but provided the basis for future blueprints and packaging requirements across a wide range of product groups.
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