What is Virtual Reality?
Virtual reality is a technology that enables us to generate digital simulations of 3D environments and images and interact with them in seemingly real ways with the help of specialist equipment.
The key attraction to VR lays in its ability to visually transport users to any location or situation in a matter of seconds. While we agree this is pretty incredible, we think visual immersion is only the tip of the iceberg.
Involvement from multiple sensory inputs is essential in creating truly real feeling experiences, which is exactly why we have developed a custom multi-sensory VR system called EEVR (enhanced environment virtual reality) that combines visuals, spatial audio, motion, virtual touch, scent and EEG monitoring to create unique and deeply immersive VR experiences.
Entertain and Educate
Virtual Reality can work as a more creative path for communicating and inspiring audiences. See the world from a new perspective, create realistic or fantasy environments to experience and explore. Simulate any desired situation or process and experience it first hand using 360 VR.
Within these main usage areas the applications for the technology are plentiful. Some of which include:
- Gaming – add unique interactivity and immersion to gaming.
- Marketing – create campaigns that interact directly with consumers.
- Education – simulate processes and situations with the highest extent of realism.
- Healthcare – visualise and demonstrate processes and procedures, even on microscopic scales.
- Travel- transport users into any vehicle or destination within minutes.
- Real Estate – simulate what it’s like to stand inside architectural developments before they’re even built.
- Product Visualisation – preview what a product may look or work like in various environments, sizes, colours, shapes and styles.
- Training and Troubleshooting – present ideas and information in 3D and create more efficient learning methods.
Our Development Process
Harmony Studios’ AR development is a comprehensive service that includes:
- Creative Planning: Collaborating with clients to form a detailed creative plan. One of our favourite parts of the project is the opportunity to problem-solve and devise creative solutions.
- Content Creation: Our team of designers, 3D modellers, and animators produce the necessary digital content whilst involving you at every step to deliver the best outcomes.
- Application Development: Our developers build and rigorously test the application before submitting it for distribution.
- Ongoing Maintenance: We offer maintenance services to ensure the application remains functional and up-to-date. We are also always on hand to help with new functionality and support you with continuing to innovate.
Our virtual reality experiences can be produced for a range of platforms. We can create content in the form of videos or applications suitable for smart devices, social media or consumer headsets, or alternatively we can design fully immersive experiential installations that utilise our custom EEVR motion chairs, software controlled fragrance, virtual touch and EEG monitoring. This type of experience is most effective for event or exhibition usage. Check out our portfolio.
Diverse use of Virtual Reality
Gaming
- Immersive Play: VR transports the user to new worlds; or even a virtual stage in games such as Beat Saber.
- Enhanced Environments: Visit real or fantasy environments, and travel through time.
- Social Interaction: Supports multiplayer gaming with shared virtual experiences.
Marketing
- Engaging Ads: Creates interactive and memorable promotions and virtual try-ons.
- Product Previews: Showcases products and features in an engaging way.
Education
- Interactive Learning: Brings educational content to life with 3D models and virtual field trips.
- Detailed Exploration: Visualises complex concepts in 3D for better understanding.
Healthcare
- Medical Training: Provides realistic simulations for practising procedures.
- Patient Education: Visualises medical information for better patient understanding.
Travel
- Interactive Tours: Enrich virtual visits with guides and historical information.
- Virtual Previews: Helps travellers explore destinations before visiting.
- Timeless Journeys: Visit the world of yesterday and the future through reimagined virtual environments.
Product Visualisation
- Virtual Previews: Shows how products look in virtual environments before purchase.
- Customisation: Allows real-time customisation and previews of product options.
- Prototyping: Visualises product designs for better decision-making.
Training
- Simulated Scenarios: Provides realistic training scenarios for hands-on practice.
- Step-by-Step Guides: Offers intuitive instructions directly on recreated 3D objects.
- Remote Support: Facilitates remote guidance and feedback for training.
Transporting you through Virtual Reality
At Harmony Studios, we work with brands and agencies worldwide to create stand out, interactive, immersive content that taps into not only the mind, but also the body. We develop Virtual Reality (VR) applications and installations for corporate usage, public distribution, and much more.
Whether you have a specific project in mind or seek to explore the possibilities of AR, we are here to help bring your vision to life. Contact us today to start your AR journey.