Mardles World


Mardles are a UK based childrens brand putting an innovative spin on kids favourites using the power of augmented reality. Their fun and educational products are proving popular across the globe, with over 100,000,000 units sold and an expanding range of products.

When two QVC presenters saw a gap in the market for a new type of augmented reality childrens product they wanted to create “something simple, fun, interactive and original”. Together, we developed an initial range of interactive printed stickers that came to life as controllable characters using a smart device app. The success of this initial launch went on to kick start our ongoing partnership with Alivelab and spark a wide range of product launches.

What started off as a simple app that brought 30 characters to life has now grown into Mardles World – a range of over 60 stickers; including licensed characters from (Frozen, Toy Story, Thunder Birds and Shaun the Sheep), a set of 4 interactive 4D colouring books, 20 interactive masks and a set of 5 original story books and two plush toys.