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WebAR & Browser-Based AR

Practical guidance on browser-based augmented reality, WebAR, interactive 3D and app-free immersive experiences.

Series

Browser-based AR: a practical guide for brands and customer experiences

2 parts · 16 min

Browser-based AR: a practical guide for brands and customer experiences

A practical series on using browser-based AR for campaigns, product demos, packaging, events, education and customer experiences.

Hub overview

WebAR and browser-based AR make it possible to create augmented reality experiences that open through a link, QR code or existing web page, without asking users to download an app first.

This hub explores how browser-based AR can support campaigns, product demos, packaging, events, education and customer experiences, while making immersive content easier to access and easier to place inside real user journeys.

It covers access, capability, cost, measurement, practical use cases, and when a native app may still be the better route.

It is designed to help teams make better decisions before they brief, plan or build an AR project.