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The Golden Rules for VR Design

Want to design for augmented or virtual reality? A little unsure about the do’s and don’ts of the technologies? Have no fear! Our in-house designer, Sophie explains her top tips for VR design.

Apple vs Google: AR Kit vs AR Core

Who will come out on top? Google and Apple have both launched their competing AR development platforms this year and are going head to head in a battle for who can bring AR to the masses.

Spatial Sound in VR

It’s easier to trick the brain into creating an audible illusion of an environment than it is to trick the brain into seeing a believable image. This is why the virtual reality industry puts such a strong focus on creating jaw dropping visuals and overlooks advancing realistic sound simulation technology.

Stories That Come To LIFE!

Our latest venture with Mardles has launched! This set of exciting, interactive story books come to life in augmented reality using smart phones and tablets. Story time will never be the same again!

VR Sickness: What it is and How to Stop It

An aspect of virtual reality we discovered many years ago, is the effect of motion sickness and the restrictions it creates when building great experiences with headset based Virtual Reality. Motion sickness itself occurs for several reasons and each needs a targeted solution to create a flawless outcome.