HOW IT WORKS
Augmented Reality has many applications in industrial and manufacturing solutions and we have been at the forefront of designing and building apps for many companies within these sectors.
The purpose of Augmented Reality – projecting digital content into the real World – allows objects to appear in proportion to the surroundings and be better evaluated, understood, and demonstrated than print or video may allow, making it ideal for industrial training and troubleshooting.
Within a single app we can show entire ranges of products, allow for customisation, demonstrate uses, provide component views and visualise training and in-use functions. The in-app content used to create these functionalities usually uses 3D models based from production drawings or CAD files, however we also produce 360 video content (such as for real estate or medical demonstrations) to include in the apps too.
In terms of distribution, we understand that many industrial apps are solely for internal corporate use, which is why we offer the option to distribute our apps publicly or on enterprise systems – we can also create secure online databases to record and present app user data if required.
Some examples of our work in industrial and manufacturing include:
We have created a large range of product demonstration applications for global clients. These types of apps usually work in one of two ways – by recognising the product itself and materialising animations, overlays and information directly onto the relevant parts of the product or by using a flat image target to trigger a 3D representation of a product that isn’t physically there.
By using augmented reality to display products and functions in 3D it can enable establishments to significantly reduce their staff training and troubleshooting costs as users can physically see and interact with the products and instructions, creating a similar level of effectiveness as if they were getting face-to-face training.
Cummins are the World leaders in the design and manufacture of turbines, generators, and alternators. In conjunction with their creative partners, Artisan, we created a method of using AR for the product launch, press, customer support and a long-term sales campaign.
The final app allowed users to visualise, compare and explore the products and their different sections, read key information about the components and watch video demonstrations.
Augmented and virtual reality allow us to visually simulate how products and processes work. This is helpful when attempting to demonstrate future developments of a product or process before it goes into production.
Working with Designworks, BP asked us to create a series of interactions that enabled users visualise a range of innovative new processes, triggered by custom models of their creation.
We delivered these visualisations using augmented reality and also virtual reality visualisations that allowed users to view the various processes and their effects in different environments.
Recruitment and Training
Augmented reality apps can deliver vast amounts of information in ways which are visual and easily understood and also simple to obtain.
It can be used to appeal to digital generations and get them more interested and enthusiastic about a brand, product or topic and can help create a memorable impression on consumers.
Jaguar Land Rover approached us when they were having difficulty getting younger generations interested in careers and apprenticeships within the brand. Together, we created an AR app that worked in combination with their direct mail and event leaflets and that allowed users to see X-Ray views of the cars, customise their own dream model and even drive it around the room using on-screen controls.
Large Scale Visualisations
How do you demonstrate a set of machines all over the World when each one can fill the average room? Using Augmented Reality is an efficient solution to overcoming resource and space constraints such as those faced by Sumitomo Demag.
We were able to create an app that demonstrated the complex components and operations of their machines and allowed users to tap on interactive touch points for more information. This enabled potential investors to preview the product and to make sure it would suit their requirements before making large investments.