Augmented Reality Development

Crafting cutting-edge Augmented Reality for marketing, education, gaming, and more, including app-less web Augmented Reality.

The Essence of AR Technology

Augmented reality bridges the gap between the digital and physical worlds by using elements like SLAM (simultaneous localisation and mapping), faces, geolocation, objection recognition and image recognition to trigger immersive digital experiences. This technology layers CGI, animations, text, imagery, games, videos, and more over real-world stimuli, enhancing visual communication and interactivity far beyond traditional digital methods.

Key Benefits of AR

  • Enhanced Visualisation: AR offers exceptional clarity and interactivity.
  • Mobile Integration: Easily distribute AR experiences via mobile apps on iOS and Android.
  • Increased Engagement: Makes learning and exploration more captivating through 3D visualisations and interactions.
  • App-less AR: Gone are the days of needing to install an app to view AR. We have produced several solutions for our clients using the native web browser on mobile devices. This removes a barrier to entry for some users who do not want to install an app.

Our Development Process

Harmony Studios’ AR development is a comprehensive service that includes:

  1. Creative Planning: Collaborating with clients to form a detailed creative plan. One of our favourite parts of the project is the opportunity to problem-solve and devise creative solutions.
  2. Content Creation: Our team of designers, 3D modellers, and animators produce the necessary digital content whilst involving you at every step to deliver the best outcomes.
  3. Application Development: Our developers build and rigorously test the application before submitting it for distribution on the requested platforms (iOS, Android, Windows).
  4. Ongoing Maintenance: We offer maintenance services to ensure the application remains functional and up-to-date. We are also always on hand to help with new functionality and support you with continuing to innovate.

We have been fortunate to have worked on augmented reality projects for a huge range of clients across almost every industry imaginable. Some notable clients being Costa Coffee, Disney Pixar, Unilever, Delta Airlines, BBC, British Airways to name a few. Check out our portfolio here.

Diverse use of augmented Reality

Gaming

  • Immersive Play: AR blends real and virtual worlds for interactive experiences, such as Pokémon GO.
  • Enhanced Environments: Transforms physical spaces into dynamic game worlds.
  • Social Interaction: Supports multiplayer gaming with shared virtual elements.

Marketing

  • Engaging Ads: Creates interactive and memorable promotions and virtual try-ons.
  • Product Previews: Showcases products and features in an engaging way.

Education

  • Interactive Learning: Brings educational content to life with 3D models and virtual field trips.
  • Detailed Exploration: Visualises complex concepts in 3D for better understanding.

Healthcare

  • Surgical Aid: Enhances precision with AR overlays during operations.
  • Medical Training: Provides realistic simulations for practising procedures.
  • Patient Education: Visualises medical information for better patient understanding.

Travel

  • Interactive Tours: Enriches visits with virtual guides and historical overlays.
  • Virtual Previews: Helps travellers explore destinations before visiting.
  • Navigation Help: Offers real-time directions and points of interest.

Product Visualisation

  • Virtual Previews: Shows how products look in real environments before purchase.
  • Customisation: Allows real-time customisation and previews of product options.
  • Prototyping: Visualises product designs for better decision-making.

Training

  • Simulated Scenarios: Provides realistic training scenarios for hands-on practice.
  • Step-by-Step Guides: Offers intuitive instructions directly on physical objects.
  • Remote Support: Facilitates remote guidance and feedback for training.

Transforming the real world through Augmented Reality

At Harmony Studios, we specialise in crafting cutting-edge augmented reality (AR) applications and installations designed for both corporate environments and public engagement. Our collaborations with global brands and agencies have resulted in standout interactive content that revolutionises how people perceive and interact with their surroundings.

Get in Touch

Unlock the potential of augmented reality with Harmony Studios. Whether you have a specific project in mind or seek to explore the possibilities of AR, we are here to help bring your vision to life. Contact us today to start your AR journey.

Frequently Asked Questions

Want to learn more? Get in touch

Augmented Reality bridges the gap between the digital and physical worlds. It uses elements like SLAM, facial recognition, geolocation, object recognition, and image recognition to trigger immersive digital experiences. This technology layers CGI, animations, text, imagery, games, and videos over real-world stimuli, significantly enhancing visual communication and interactivity.

Augmented Reality offers several key benefits, including enhanced visualization with exceptional clarity and interactivity, easy mobile integration for widespread distribution on iOS and Android, and increased engagement that makes learning and exploration more captivating through 3D visualizations. We also offer "app-less AR," removing the need to install an app by utilizing native web browsers on mobile devices.

Augmented Reality development costs vary, but experiences with Harmony Studios start from £5,000. Most projects typically fall into the £10,000 to £25,000 range. The final price depends on the complexity of the features, whether it's an app-less web AR experience or a full application, and the level of custom 3D content needed. We provide clear, detailed quotes once we understand your project.

That's great! You're already ahead of the curve by identifying a potential need for Augmented Reality. At Harmony Studios, we specialise in helping clients bridge that gap between a perceived problem and a practical AR solution. Our process starts with creative planning where we'll collaborate with you to fully understand your challenge and then expertly devise tailored, innovative AR strategies. Don't worry about knowing all the technical details upfront – that's our job. Simply reach out to us, and let's explore how AR can effectively solve your specific problem.