Augmented Reality Development
We don't just love AR... we live it!
It's not just our development skills that count, we bring passion and dedication.
Our AR development services help clients to understand, integrate and develop clever, innovative and effective marketing campaigns using this leading edge technology.
It's amazing what you can learn in 18 years of being a digital agency.
What is Augmented Reality?
AR (or, as we sometimes refer to it, 'Enhanced Reality') is the method of visually linking the digital and real worlds.
This is done by recognising a person's surroundings and displaying information on a screen - usually a smartphone or pad.
There are two different types of input which AR can react to:
Location
Once we know where you are, we can provide you with information on your surroundings, what - and who - is nearby and allow you to leave your thoughts and opinions for the next person.
Target
Smartphone cameras can recognise images and even objects which allows us to add enhanced 3D to the view which is presented to the user. With both of these, we can make content reactive and interactive to the users actions.
Development Service
We offer a range of design and development services which will help your company gain the best from the technologies on offer, understand the future paths available to you and provide the most effective return for your marketing investment.
There are 3 areas that we can advise and work with you.
AR Browsers
Several freely available AR browser apps exist on the market – Layar, Junaio and Aurasma to name a few.
We can provide you with the expertise and content to make the most of the marketing opportunities that these browsers offer.
AR Apps
Many aspects of AR can be delivered through your company’s existing app or you can have one developed specifically for you, your product or your campaign.
Consultancy
Because we are independent, we can spend time with you to discuss the scope, options and development paths available for ideas – even if the process does not include us during implementation.
We’d love to hear about your ideas and plans with AR to see if we can help you develop in this new area.
The future world of AR
Understanding AR isn't all about lines of code and today's smartphone apps, it’s about looking at where the future of the technology lies and where it may take us.
For a light hearted but genuine look into the future, have a look at the presentation we did at Internet World 2012.
Why Super Powers will lead to minor injuries and major memory loss.
The Growth of AR
Digital Marketing has been rapidly increasing in importance as a mainstream channel for nearly 20 years – certainly as long as Harmony has been around as an agency servicing UK and International businesses.
AR is the next generation of this revolution which is why we have been so excited about it for so long.
AR offers new commercial opportunities is brand interaction, user journeys and promotion from place, page and product.
Onvert AR Creative Suite
Onvert is a free web and app AR framework designed and developed internally here at Harmony.
We built a custom renderer, web portal and wrote the animation language for 3D, on the fly, AR delivery. To find out more, see the onvert case study.
