RSPB Disney Pixar's Brave

Design and Development Support

The RSPB is nationally recognised by the public for its campaigns and conservation work around the UK.

The RSPB speaks out for birds and wildlife, working for the conservation of wild birds and other wildlife in Britain. Managing 200 nature reserves, they are active across the UK at national, regional and local levels.

The RSPB is a charity, with over one million members around the UK, volunteering thousands of hours. The scale of their conservation success depends on the continued generosity of their supporters.

Harmony have collaborated with the RSPB on several national projects - read on to discover how.

Disney Pixar's Brave - Visit Scotland Campaign Landing Page

RSPB Scotland is on the front line protecting and preserving Scotland's rare birds and wildlife from extinction.

Brave tells the story of Merida (voiced by Kelly Macdonald), a skilled archer and impetuous daughter of King Fergus (Billy Connolly) and Queen Elinor (Emma Thompson). The courageous Merida confronts tradition and challenges destiny to change her fate.

The proud creatures you see in Disney Pixar's Brave are thriving for all to see after the efforts of conservationists, so there's never been a better time to discover them. For 2012 we helped celebrate Disney Pixar's BRAVE with RSPB Scotland and Visit Scotland with a campaign landing page celebrating the best of Wild Scotland.

UK Swift Survey 2012

Following a really successful count in 2011 with the new online survey created by Harmony, the RSPB returned to adjust the survey after collecting feedback and reviewing the data.

As the survey had performed well the previous year, the changes mostly focused on achieving the most accurate survey data from the public and making background additions to allow the survey team at the RSPB to download data by segment.

We were really pleased to work with the swift survey team again, and look forward to the 2013 survey!

Make Your Nature Count 2012

The RSPB's is the UK's largest garden wildlife survey, and helps them find out how wildlife is doing during the summer.

The RSPB encourage the UK public to record the birds they see in one hour (on one day between the 2-10 June) and let them know what other creatures visit gardens.

For 2012 Harmony worked with the RSPB to create a set of e-teasers which would be sent out by email from the RSPB's regional media contacts, including one bilingual version for Wales.

UK Swift Survey 2011

Each year the RSPB undertake a national swift survey as part of their conservation.

RSPB members and volunteers from the public record swift sightings including location, type of sighting, and nests via an online survey. The information helps the conservation teams around the UK.

For 2011 Harmony worked with the RSPB to create an updated survey interface and management system using Google Maps and integrating with the RSPB's members community.

The swift survey launched in June 2011 - and is a great excuse to get outdoors and enjoy wildlife.

Big Schools' Birdwatch

Following the success of the Big Garden Birdwatch emails, Harmony created three templates to promote the national School’s Birdwatch, which occurs annually in January and February.

The RSPB offers free activities for all UK schools and youth groups, while in turn monitoring UK bird numbers. The results of this survey are sent back online or by post, via a special landing page.

The Schools Birdwatch celebrated its 10th year in 2011. The RSPB are keen to encourage schoolchildren across the UK to spend an hour discovering the birds visiting their school grounds, or nearby local outdoor space, and the email templates created by Harmony had to reflect this enthusiasm and fun to the recipient teachers and youth leaders.

The fun, bright designs for the template were created in three versions to promote the campaign to individuals and the national media across the UK, providing press login details for the each recipient’s specific region.

Big Garden Birdwatch

The RSPB approached Harmony to create landing pages and emails to promote new member projects.

This began with the Big Garden Birdwatch, held in January 2011. The annual birdwatch has occurred for over 30 years, accumulating more than 3 million hours of garden birdwatching between the RSPB’s volunteers. The survey has highlighted the loss of half our house sparrows, and three-quarters of our starlings.

Working with the RSPB’s established branding, Harmony designed a press release HTML email template, matching the campaign's website. The emails were designed for broadcast with custom content to target television, radio and print throughout the UK.

New Members Welcome

In November 2010, the RSPB approached Harmony to deliver a smart new landing page to welcome new RPSB members.

The special landing features a video with RSPB President - Kate Humble, and is the first in a series of video landing pages for RSPB members.