We were asked to produce the technology to deliver a new model of car at a car show as a "Virtual launch".
100 iPads would be loaded up with the app and handed to eager viewers so that they could walk around a stand and inspect the car in detail, switching on virtual lights and even changing the paint colour.
Though the timing of the idea meant that the project couldn’t go ahead, it did get us playing with some of the new high resolution lighting and models now available and who knows, one day timings may be just right to deliver synchronised virtual car launch all over the World.






