Email

 

Please enter your email address.

Password

 

Please enter a password.

 

EuroDebt Case Study

EuroDebt is a specialist and independent fee charging Debt Management Company based in Bedford. The company have had a long and productive relationship with Harmony stretching back over ten years.

EuroDebt's online presence is based around their main site at EuroDebt.com but also includes mini-sites for the services, personal franchise sites, and functional tools such as their Debt Calculator.

New Site, Refreshed Approach

"The new site increased traffic by 43%, and enabled EuroDebt to increase their keyword spread over 300% in a 6 month period."

EuroDebt.com was redesigned and re-launched in 2008, with a layout designed to optimise the clean, uncluttered and professional presentation of the company in accordance with its outlook. The new site increased traffic by 43%, and enabled EuroDebt to increase their keyword spread over 300% in a 6 month period.

• Tracking Customers and Referrals

  The EuroDebt site makes use of referral tracking to provide targeted information from third party and internal sites placed in press releases, news stories, adverts and other media such as print leaflets or email marketing. The tracking invisibly allows the site and certain information such as branding or telephone numbers to change, and carry through to contact forms so that a lead’s history and source can be captured. For example, a visitor to the website of a EuroDebt franchise site is presented with the specific franchise telephone number rather than the central telephone number.

  Landing Pages

  Pages with commonly searched information or phrases and questions are located and designed as landing pages to maximise the coverage of the content in search engines and raise rankings of the site for the page in results. Each landing page is in turn designed to draw visitors from search engines into the main site, with links and relevant information to their search. The landing pages extend the key phrase coverage of the EuroDebt site, while also presenting the consumer relevant and informative advice for their query.

  Diversifying Content

  The bulk of content on EuroDebt.com is made up of text, which is visible to search engines and accessible to screen readers. The content is both static and dynamic – and in the past was syndicated from an external news provider. Regularly updated content is available via RSS to consumers, the news provided in house since October 2010.

  Additionally, news content is provided in video format, enhancing its appeal and outreach, and specially produced videos with EuroDebt staff are available amongst service content.

  Referral Value

  EuroDebt utilise and maximise their referral potential by ensuring all press releases, news stories and communications they publish contain relevant site links, drawing consumer and partners to view the site for further or more detailed information. This careful and dedicated referral work, which includes location specific submission of the site in directories and other trusted sites, has boosted the proportion of referred traffic up 56% in the period February – August 2009. This proportion has benefitted the site's ranking in Google.

• 

  Regular Communication

  Using email, EuroDebt not only markets out to customers, partners, franchisees and interested parties, but also contacts enquirers through automated and customised auto responders, allowing a rapid response or acknowledgement, even outside of office hours automatically. Email marketing through MyHarmony allows EuroDebt to manage multiple mailing lists, allowing recipients to unsubscribe with a single click to ensure list hygiene and compliancy with legislation. Specially designed creatives are used for campaigns, designed for EuroDebt by Harmony, and the internal links tracked from the email to the site and conversion.