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Comet Case Study

Comet.co.uk receives 50 million hits a year, and can be considered the businesses "largest shop window."

"Success is built on the support you have underneath you."

Comet are well known electrical retailer and high street brand in the UK. They are part of KESA Electricals plc, a pan-European group operating in 12 countries. Comet’s trading philosophy is based on three principles: best price, best choice, and best service.

• The Comet.co.uk site is as extensive as their in-store service, highlighting its services and product expertise through its expert and advice sections that sit neatly beside their product listings. The site contains custom branded pages that showcase product ranges or suppliers – rich with photography, specifications and video clips.

  Harmony created the individually designed advice pages for Comet product suppliers including Tefal Irons, Yale Alarms and the launch of Panasonic’s Blu-ray recorder. Each of the pages had to fit into the extensive house style and brand for Comet, while also portraying the product in an attractive and informative setting.

  
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  Each design is fluid, catering across browsers, versions and platforms, and scaling to fit screen sizes – comfortably for 1024x768, and yet still functional at 600x800 for customers on smaller screens, and expandable to fill the space for larger or widescreen screens.

  More recent designs have incorporated video elements into the design, and also Comet’s product snippets, allowing dynamic content to be added to a custom static html page.

  Comet.co.uk receives 50 million hits a year, and can be considered Comet’s "largest shop window." As more than 40% of customers research their products online before entering the store, the expert pages are perfect to capture this customer base.