Almost half of UK internet users now go online via mobile phones, discovered by the Office for National Statistics in 2011. In 2010, only 31% used their phone, a significant rise.
For businesses who are not yet embracing the mobile market to engage their customers, a decision has to made as to whether a business develops a mobile website or a mobile app for their customers. Each individual business may make a different decision based on their customer profile and services. However, some factors are generic between the two solutions.
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